the craving brain: persuasion

Not all of us are born to be persuaders and influencers, but that
isn’t the worst thing in the world.
Most of us don’t aspire to be ghandi or nelson mandela, nor do we need to. But that
doesn’t mean that we can’t pick up skills along the way that will get us where we
want to be, and get the results that we want with those around us.

Every single influencer that you feel compelled to follow – they
were created with a specific mechanism on how to lead and
persuade others to follow.
You can learn geometry, or the capitals of countries, but when in your
adult life will knowing those things put you where you want to be? Learning
how to deal with people effectively is what will earn you the trust and respect in your daily life.

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And if you ever find yourself in a position of power, dealing effectively with people below you will
be paramount for keeping that position!
What happens if you’re in a leadership position and you can’t persuade others to
follow you?
A total mess! You will also see a combination of resentment, bitterness, lack of accountability, lack of productivity among those you are supposed to lead.

this concept is shifting also in your daily sphere!

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What kind of friend are you if your friends don’t feel as if they can trust you, and
you can’t persuade them of anything?

You will essentially be a pushover and
doormat whom no one listens to.
Persuading and influencing isn’t just about moving up the corporate ladder.
Being a capable persuader can impact how much appeal you have to members of
the opposite sex, the price you pay for things, how close your family is and, yes,
your access to better jobs and opportunities.
It also impacts how others perceive you.

When you look at people’s lives and pay attention to what quality they have that
allows them to achieve high levels of effectiveness, you will find that their
ability to persuade others plays a prominent role.
So, the more trustworthy you are, the more people will willingly follow you.

Some think that persuasion means the ability to transform anyone into a follower
and overcome any objection. Those are confusing leadership with mind
control, hypnosis;
The reality is that your persuasion skills will only work on people who are open to being persuaded. It will never work on people
who have already made up their minds.


Of course, we should always start with the premise that everyone is on the fence
and that everyone has an open mind you can engage to lead and persuade them.
But, if after you’ve spent a reasonable amount of effort you are still meeting with
resistance and they aren’t budging, then it’s time to cut your losses and move on
in the interest of efficiency and not wasting your time.

It’s just the cost of standing upand trying something!
And that’s okay.

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Your focus should be on why you expect people to follow you instead of
actually giving them a reason to.
To get what you want, you must first get people what they want. By putting other
people first, we actually take care of our own needs. Notice how most of the
above questions about who is persuadable directly or indirectly attempt to find
out if you are serving their selfish need.

Remember Einstein’s definition of insanity: attempting an action many times and
expecting a different result.
It is literally insane to keep trying to persuade those who won’t accept you. It has
nothing to do with you. If you can objectively prove your worth and force them to recognize it, you might be able to make a way. For every person that will hate your persuasive style, there is at
least one with whom it will resonate loudly.

see you soon,

sal.

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